![]() ![]() You want to segment your lists and send only emails that will interest the segment. List management and analytics - You can create lists by interest or tag users with categories in some systems.You can start with a template and make changes or you can build from scratch in a simple WYSIWYG editor. Drag&Drop editors & templates - You don’t need to be a creative wonder to use these tools.For instance if someone signs up and requests a product white-paper, the autoresponder might have a 5 part series of information emails that ends with a product pitch. Autoresponders will let you send a sequence of emails. Autoresponders and automations - You don’t want to manually schedule each piece of email that goes to a subscriber.Having engaging opt-in forms, preferably with a white-paper or other reward, is critical for maximizing subscribers. Opt-in forms - These range from simple widgets to elegant on-exit popups.
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